Posted on September 20, 2013 | Category: Web Design
How do you select a website design package for your small business?
The market is saturated with “one-size-fits-all” products that are designed to suit just about any business marketing need. However, when it comes to small business web design packages, don’t get fooled by these tactics. A website design should be as unique as your business is. That is, an extension of your business values, offerings, and most importantly – your company brand. Although there are many small business web design packages available, the website style you choose is a direct reflection of your business available 24/7 to billions of people around the world.
It can be mind-boggling to consider what you want your business website to look like, what you want it to do, and what information you want to share. Yet, the good thing is that a website design can be fully customized to suit your business needs. The requirements of the website you desire is what determines the small business web design package. Not the other way around.
So, how do you choose the right small business web design package for your business?
There are several aspects of a business website that you can focus on as you begin to dream about how you’d like it to look and function. This essentially helps to build the framework of what will become your new website. Let’s look at these factors:
While it’s common for business people to think of a website’s appearance first, it’s actually the content that matters the most. This is for a couple of reasons. The content you display on your website is part of the message you broadcast to others, so it needs to be clear. The content also drives search engines to help you gain visitors to your website, which is critical for successful lead generation. Be sure you choose a small business web design package that includes a robust content management system that allows for ongoing content updates and ease in adding features.
In determining your small business web design packages, it’s also important to understand the actual requirements of the website itself in terms of your marketing needs. For example, do you plan to email newsletters to clients and nurture leads? If so, then you will need a newsletter sign-up form. What about social media? If you like to share frequent information and updates about your business, then an integrated blog can be the perfect way to accomplish this. You’ll also want to discuss what website hosting requirements you may have, such as PHP, ASP.net, Windows or Linux servers, depending on what technology you may be using as a business.
Once you have the primary small business web design package identified through the support of your website developer, you’ll want to be thinking towards the future requirements of the site. A website is only as good as its ability to grow with your business, therefore it needs to be adaptable. Consider that your business may have to shift somewhat in terms of market needs, such as moving to an e-commerce model or venturing into mobile marketing. You may be required to integrate with more external systems, such as your inventory and payment gateways. Additionally, your business may begin sharing more content through a client log-in process, or be faced with additional security needs. Future website enhancements may be hard to fully comprehend now, but as consumer behavior continues to evolve, you need a website that’s customized and flexible enough to meet these requirements.
Since a website is a significant investment in your business success, don’t trust this to any one-size-fits-all promotion that doesn’t address your true needs. Locate a professional and reputable website design company to help you make the best choice in small business web design packages.