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Attorney Marketing

I spoke recently with one of my clients who’s been in private practice for fourteen months. Prior to opening his law firm, he asked me to help with his website and online marketing. We began by defining his ideal client, creating a marketing plan and establishing a marketing calendar. Two mont...

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You waited patiently for this day -- your law firm's new website is finally up and running. You're stoked! Or maybe your site has been around for a bit, and the buzz about SEO (search engine optimization) has you curious. So, you decide to Google yourself. You open Google.com on your browser, type i...

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Part Three: 3 Ways to Soup Up Your Site Google Style OK. You've got outstanding content on your website. You've used proven SEO tactics to bring the search engines on board. Now it's time to soup up that website with all the extras in your Google toolbox. 1. Google Analytics With Go...

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Part Two: 4 SEO Tips To Improve Your Website Ranking The first part of our comprehensive website tune-up covered the basics of an effective website. Assuming by now you've cleared the first series of checkpoints, let's take your site to a higher level. These are the strategies that turn your websi...

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Part One: What's Happening On The Surface? Just for a few minutes, let's imagine that your website is a car. Is it performing the way you expected it to? Is your initial investment paying off in greater visibility, better page rank, or more contacts with prospective clients? Did you buy a limo o...

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Very few professions are more dependent on the precise meaning of words than a career in law. This makes your attorney website unique in the world of online marketing. Unlike products -- or even other services -- that can make use of flashy images and bold statements to influence consumers, your sit...

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Attorneys have traditionally been hesitant to include client testimonials on websites and marketing materials -- and with good reason. Even today, with relaxed judicial rules and codes of ethics, many states set strict guidelines for attorneys who advertise. Given the need to operate within the r...

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It's no secret that creating great BLOG articles is time consuming, but often creating great BLOG topics is just as time consuming. Not to mention, if you've been blogging for a while you may find yourself running out of ideas. Don't worry though, because there are some practical, laser-focused way...

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The vast majority of Americans can’t tell the difference between one attorney and another, according to a public study by the ABA Journal of Illinois. The study further revealed that most people are frustrated with how lawyers communicate with them. This brings me to the central theme of this ...

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Attorneys rarely enjoy the luxury of spare time. From attracting new clients to managing the day to day activities of running your law firm, there's little to no time left over for you to recharge your mind, body and soul. This is where systematizing your business can make all the difference, and on...

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